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DisKURSO_IMJR-Journal-TemplateThe Influence of Tour Guide Performance Towards Tourist Experience
Author: Janicel L. Macarulay, Annie Carl E. Davis, Mary Ann A. Uy, Judith Grace B. Awatin, Charise A. Pabayo, Ludger Hope T. Saldivar
Country: Philippines
Volume & Issue: Volume 1, Issue 1, October 2025 - December 2025
Page No.: 145-155
DOI.: https://doi.org/10.63941/DisKURSO.2025.1.1.14
Publication Date: November 14, 2025
Abstract:
This study explores the critical role of tour guide performance in shaping the overall tourist experience. Thus, this study aimed to determine the influence of tour guide’s performance on the tourist experience. The researchers utilized an adapted questionnaire which was distributed to the one hundred-nine (109) hospitality management students who recently joined the Cebu Educational Tour under subject THC 4 (Philippine Tourism, Geography and Culture) of Tagoloan Community College. Results revealed that the tourists had a good experience in terms of the tour guide’s professional competence, interpersonal skills, empathy, tour services, and guiding services. Thus, this study reveals that there is a significant relationship between the tour guide’s performance and tourist experience. The study recommends that the Department of Tourism and other tourism organizations should invest in the training and continuous development of tour guides and implement a system for regular performance assessments and feedback for tour guides. Equip tour guides with additional resources, such as multimedia presentations, maps, and reference materials, to enhance the educational aspect of the tour. These resources can help convey information more effectively and keep tourists engaged.
Keywords:
Tour Guide Performance, Professional Competence, Interpersonal Skills, Empathy, Tourist Experience, Tourist Services, Guiding Services